Part III
Making the Most of Marketing
To read about the importance of building a powerful marketing operation, go to www.dummies.com/extras/businessdevelopment.
In this part …
- Get your message out to the marketplace.
- Build a powerful marketing engine that covers traditional and innovative bases.
- Create an ideal marketing plan that meets all your needs.
- Discover and use demand-generation tools.
- Ensure that marketing and sales work together as a team.
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