Business Decision-Making

Contents

Introduction

Prologue

What Are Heuristics? (Rules of Thumb)

                   Vignette: The Merger Fiasco

                   Formal or Informal Decision Making: What Works?

                   What Is a Rule of Thumb?

How Do Business Executives Make Decisions? (Do Rules of Thumb Count?)

                   It Is Lonely at the Top

                   Vignette: The Doctor Knew Right Away

                   Theoretical, Vicarious, and Experience-based Decisions

                   Lessons learned: Heuristics

When You Do Not Decide, You Have Decided (Do Not Procrastinate)

                   Vignette: The Pandora Box

                   Lessons Learned: Decide Early

                   Vignette: All Is Fine

Why Technology Is Not Important—Or Is ...