Business Communication, Third Edition

12 Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews

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Study Questions

1. SQ1 How do you polish your professional presence for a job search? pages 452–459

   1. Analyze your career goals, strengths, and skills

   2. Compose your brand message and strategic social media content

   3. Evaluate your virtual professional image

2. SQ2 How do you compose an effective résumé? pages 459–467

   1. Analyze your options for organizing your résumé

   2. Compose effective résumé content

   3. Evaluate your content and design

3. SQ3 How do you find job opportunities and ...