Business Communication, Third Edition

CASE SCENARIO Developing a Social Media Program

This case scenario will help you review the chapter material by applying it to a specific situation.

The EdgeGlen Theatre is an independent movie house located in a densely populated urban neighborhood in an historic landmark building near Glenwood University. The EdgeGlen showcases new and classic movies that are designed to appeal to both the university community and local residents, many of whom are young professionals.

While the EdgeGlen has had a website for the last five years, the theatre does not have a social media presence or social media strategy. That is why the theatre’s owner, Bob Sackett, hired Harris Brown, a recent college graduate who managed social media outreach during two ...