SQ3 How can businesses use social media to accomplish specific communication goals?
Although much discussion of social media in business focuses on marketing and building a customer base, social media has broader uses and poses some significant risks. On the plus side, social media offers excellent opportunities to build goodwill with existing and potential customers. Social media also offers opportunities to interact with targeted users and persuade them to buy your product or service. However, social media can also amplify the effect of any business mistake or misstep, and dissatisfied customers have many public ways to broadcast their unhappiness.
This section focuses on how businesses can get the most benefit from social media by using ...
Get Business Communication, Third Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
