SQ1 How can businesses plan, implement, and evaluate a social media strategy?
Social media offers a suite of powerful tools for helping you engage new customers and maintain and strengthen your connections with existing ones. But it’s important to use these tools strategically. Communicating through social media requires an investment of money and resources, and businesses want to ensure that they get a return on their investment. This section provides a framework based on the ACE model for developing, implementing, and evaluating a social media strategy for business. That framework is illustrated in Figure 7.1 .
Analyze goals, audience, and social media options to develop a social media strategy
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