Business Communication, Third Edition

References

1. Aristotle. (2006). On rhetoric: A theory of civic discourse (G.A. Kennedy, Trans.) (2nd ed.). New York: Oxford University Press.

2. Dlugan, A. (2010, January 24). Ethos, pathos, logos: 3 ­pillars of public speaking. Six Minutes: Speaking and Presentation Skills. Retrieved from http://sixminutes.dlugan.com/ethos-pathos-logos/

3. As examples of combining elements of persuasion, see the essays in Kenrick, D. T., Goldstein, N. J., & Braver, S. L. (Eds.). (2012). Six degrees of social influence: Science, application, and the psychology of Robert Cialdini. New York: Oxford University Press; Conger, J. (1998, May–June). The necessary art of persuasion. Harvard Business Review, 84–95; and Cialdini, R. (2001, October). Harnessing the science of ...