SQ1 How can the ACE process help you persuade your audience?
To be persuasive, a message must do more than just state your point of view. It must also motivate your audience to agree with you. Using the ACE process will help you develop a message that accomplishes this goal.
Let’s consider this example. Assume that you are Pedro Baca, a customer service manager for an e-commerce company that has an annual goal to increase profits by improving customer service and cutting costs. To improve customer service, the company installed new computer software that tracks orders and allows employees to provide customers with immediate, accurate information. ...
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