Chapter 11
1. Lord George Gordon Byron, Don Juan (London: Penguin Books, 2004).
2. Melissa Raffoni, “How to Frame Your Messages for Maximum Impact,” (April 20, 2009). Available at http://blogs.hbr.org/hmu/2009/04/leaders-frame-your-messages-fo.html, accessed on June 22, 2011.
3. Melissa Raffoni, “Framing for Leadership,” Harvard Management Communication Letter, HBS Press (2002).
4. Barbara Minto, The Minto Pyramid Principle: Logic in Writing, Thinking and Problem Solving (London: Minto Books International, 2007).
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