Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner

Chapter 3: Overview of Descriptive and Predictive Analyses

Introduction

Descriptive Analyses

Frequency Distributions

Cluster

Decision Tree

Predictive Analyses

Linear Regression

Logistic Regression

Neural Networks

Modeling Process

Define the Objective

Develop the Model

Implement the Model

Maintain the Model

Notes from the Field

Introduction

In this chapter, you will learn about different types of descriptive and predictive analyses that are commonly used in business today. Once your source data sets are loaded and you have all the supporting documents necessary to access and understand the data, you are ready to start your analysis.

Descriptive analysis consists of tables, charts, and graphs that unveil data patterns, trends, and relationships ...