Business Analysis for Business Intelligence

Preface

Running a business from a Business Intelligence (BI) point of view is like setting up research strategies to accept or reject hypotheses, prejudice, or generally accepted theories, refining and improving models, illustrating and reinforcing these with actions and stories to build the foundation upon which your organization’s strategies are built.

LINEAR SHORTCUTS

But for lack of time, budget, or other reasons, we tend to create “linear shortcuts” and restrict ourselves to empiric, rule-based business intelligence. And even on that level, things can go seriously wrong. Maybe the drawing in Figure F.1 says it better than words. The shaded ellipse is the linear shortcut, ignoring or, worse, denying the existence of other possible ...