6 ANALYSING AND MANAGING STAKEHOLDERS
INTRODUCTION
Effective stakeholder management is crucial to the success of any business analysis project. Knowing who the stakeholders are, and understanding what it is they expect from the project and delivered solution is vital if they are to remain involved and supportive of the business changes. One of the major reasons why business analysis projects do not succeed – or do not succeed fully – is poor stakeholder management. For example, a project team may not recognise the importance, or even the existence, of a key stakeholder and accordingly may find that their plans are constantly frustrated. On the other hand, if the relevant stakeholders are identified and managed properly, most obstacles can ...
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