3 THE STRATEGIC CONTEXT FOR BUSINESS ANALYSIS
INTRODUCTION
This chapter focuses on the strategic context for business analysis and includes an exploration of:
- what strategy is and why it is important;
- the relevance of the strategic context for business analysis;
- strategy development;
- internal and external environment analysis;
- strengths, weaknesses, opportunities, threats (SWOT) analysis;
- strategy execution;
- EA;
- strategic alignment.
The aim of the chapter is to provide awareness of the strategic development process and the key techniques used within this. Through application of the techniques discussed, an understanding of the strategic context within which the business analyst operates can be obtained.
WHAT IS STRATEGY?
The term ‘strategy’ ...
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