Chapter 1 Business and Its External Environment
Learning Outcomes
By the end of this chapter, you will be able to:
- describe the general composition of the business environment.
- explain the specific factors that influence the operations and decisions of a business within its environment.
- describe the level of control businesses have over the factors that operate within the business environment.
- describe the interactions that occur within the business environment.
- explain the need for businesses to be proactive and to strategise in order to take advantage of the opportunities the business environment presents as while minimising the negative effects some factors also present.
Chapter Outline
- Introduction ...
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