8
ATTRACTING YOUR BEST FINANCIAL SPONSORS
Powering Vision with the Right Capital
How important is Builder Personality to the financial sponsors of startups? Here’s how Paul Maeder, managing director of Highland Capital Partners and former chairman of the National Venture Capital Association, puts it: “The builder’s personality type tells me what to look for . . . It is just about everything. I don’t invest in companies. I invest in people’s careers.”1
In this chapter, we will look at how you might attract, select, and collaborate with the best investors (if you’re building a stand-alone startup) or the best executive sponsor (if you’re building a new corporate venture) for your Builder Personality Type. The central challenge in both situations ...
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