136 ◾ Building Quality Management Systems
of continuous improvement disrespectful to their sensibility. Hence, in order
to establish a successful CI-oriented organizational culture, top management
needs to have a clear communication plan and channels, must motivate indi-
viduals to overcome resistance, and educate senior managers, employees,
and customers on the benefits of QMS implementation.
Organizations are a blend of several different cultures and the subcultures
that often develop over time, all of which contribute to the overall diversity
found within the organization. In addition, there are several dimensions to
an organizational cul
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