Section 1: Laying the Foundation

All successful and durable structures require a solid foundation. The same is true for Zoho CRM. In this section, you will learn about the key building blocks that, when assembled, will create a successful foundation. This foundation will become a platform for the future growth and success of your CRM, and your business.

This section comprises the following chapters:

  • Chapter 1, The Foundation Modules – Understanding the Building Blocks of Success
  • Chapter 2, Leads – Getting It Right the First Time
  • Chapter 3, Deals – Sales Funnels to Fuel Your Business Growth
  • Chapter 4, Accounts and Contacts – The Beating Heart of Your CRM

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