CHAPTER 3

Why

Far and away the best prize that life offers is the chance to work hard at work worth doing.

—Theodore Roosevelt

Why go into business? Why did you or why would you? The reasons may be as different as each business owner. Growing income may be the reason most often cited but certainly not the only one. Some business owners go into business to provide employment for their family, gain greater flexibility in their careers, recover from hardship, or even change the world. Understanding why helps you face the risks and remain motivated as you grow capacity.

Facing the Risks

Millions of small business owners have said “yes” to the challenge and have taken the risk. There is risk involved after all. This is true but it may not be as ...

Get Building Business Capacity now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.