Notes
Preface
1. Aran Ali, “The Soaring Value of Intangible Assets in the S&P 500,” Visual Capitalist, November 12, 2020, https://www.visualcapitalist.com/the-soaring-value-of-intangible-assets-in-the-sp-500/. Other studies reveal that the value of intangible assets can now comprise an estimated 52 percent of a company’s value. Global Intangible Finance Tracker (GIFT) 2018, Brand Finance, October 2018, https://brandfinance.com/knowledge-centre/market-research/global-intangible-finance-tracker-gift-20181/.
Introduction
1. CBInsights study cited in Denise Lee Yohn, “Why Startups Fail,” Forbes, May 1, 2019, https://www.forbes.com/sites/deniselyohn/2019/05/01/why-start-ups-fail/. See also Noam Wasserman, The Founder’s Dilemmas: Anticipating and ...
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