1 Why Coaching Culture Organizations?
Behnam Bakhshandeh
Keywords
Coaching; Culture; Coaching Culture; Business Coaching; Organization Culture; Change; Change Intervention; Team Building; Organization Development; Performance; Effectiveness; Productivity; Workability; Collaboration
Introduction
If you have noticed, culture and organizational culture are now, more than ever, a “hot topic” in business. Opening a business newspaper or magazine almost guarantees that you will read an article about how important corporate culture is. According to Friedman (2018), “In Deloitte’s annual study of human capital trends, culture is consistently ranked among the top three most important issues for senior leadership” (11). ...
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