Content recruitment and marketing
Introduction
Content is the heart and soul of any repository program. Without interesting, carefully curated collections, the repository program’s success will be limited. Fortunately, all institutions have access to a seemingly unlimited mass of potential content. It is the role of the repository steering committee and the repository coordinator to seek out potential content owners and build relationships with partners.
Guiding principles
Some principles to keep in mind as you solicit potential collections:
Don’t make it about the library.
While it is a library-run program and service, it is designed to support the institution as a whole. Make that clear to content owners. The program is designed to ...
Get Building a Digital Repository Program with Limited Resources now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
