CHAPTER 1
The Resource Pathways Framework
Business ecosystems change constantly. Opportunities come and go quickly. The race is won by those most agile and swift. To compete and grow, companies worldwide must regularly expand or reinvent their resources. Media businesses need new digital offerings, retail banks must add Internet banking services, automakers face pressure to offer green technologies, food companies’ customers demand more-healthful products, and pharmaceutical firms need to constantly absorb the fruits of biomedical research. Indeed, there is hardly a sector in which change is not a permanent wild card.
The pace of this market-driven, technological, regulatory, and competitive ferment requires that companies continuously analyze ...
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