11.9. Conclusion
Research is defined as the testing in search for a product, while development means translating that research into a design for the new product.
R&D may be classified as new products, enhancements to current products, projects requested by salespeople and marketing, projects requested by the factory, and fundamental projects having no immediate commercial use.
The manager should continually appraise R &D programs. If a specific R&D project has excessive costs and delays, the feasibility of that project may be questionable.
The manager must decide on where to direct R&D efforts and how much to spend. The best alternative project must be selected and the progress on the project closely monitored.
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