13 Putting the show together
Every programme maker would be grateful for a guaranteed audience. Perhaps fortunately for the consumer there is no such thing. Where news stations and different news media compete, there can be no room for complacency. In the end, the best product should find the most takers – providing it gives the consumer what they want.
Audience loyalty is important. Even where rival news programmes are broadcast at the same time and there is little to choose between their coverage, sections of the audience will have their favourite and will probably stick with it. They might like the style, pace and rhythm of the programme, or the way the sport, traffic and weather are put over. Or it could be the special features that match ...
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