Book description
The Broadcast Announcing Worktext provides you with the skills, techniques, and procedures necessary to enter this highly competitive field of broadcast performance. In addition to the principles of good performance, this book addresses the importance of audience and how to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered. Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects. The self-study provides an immediate check on what you learn, and the projects allow for a practical hands-on application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional teaching and practical experience. A companion CD illustrates techniques and concepts in each chapter with audio and visual examples. This third edition will give you knowledge of other non-traditional forms of announcing, such as online radio announcing, podcast announcing, and other forms of online announcing, such as online shows, clips, and news.
Table of contents
- Cover
- Half Title
- Title Page
- Copyright
- Dedication
- Contents
- Preface
- Acknowledgments
-
Chapter 1. Introduction to Professional Announcing
- 1.1 Introduction
- 1.2 Announcer, Talent, or Personality?
- 1.3 Announcing: An Historical Perspective
- 1.4 Announcing: An Employment Perspective
- 1.5 Announcer Specialization
- 1.6 Is a College Degree Necessary for a Broadcast Announcer?
- 1.7 Key Physical Requirements for Announcers
- 1.8 Key Emotional Requirements for Announcers
- 1.9 Is Practical Experience Necessary for a Broadcast Announcer?
- 1.10 Announcer Responsibilities
- 1.11 Role Model Announcers
- 1.12 Conclusions
- Self-Study
- Projects
- Chapter 2. The Audio Performance Environment
- Chapter 3. The Television Performance Environment
-
Chapter 4. Vocal Development
- 4.1 Introduction
- 4.2 How Sound Is Produced
- 4.3 Diaphragmatic Breathing Technique
- 4.4 Proper Breathing Posture
- 4.5 Key Elements of Vocal Development
- 4.6 Volume
- 4.7 Pitch
- 4.8 Rate
- 4.9 Tone
- 4.10 Articulation of Sounds
- 4.11 Pronunciation
- 4.12 Substandard Pronunciation
- 4.13 Common Vocal Problems
- 4.14 Maintaining a Healthy Voice
- 4.15 Conclusions
- Self-Study
- Projects
- Chapter 5. Performance Development
-
Chapter 6. Commercial Announcing
- 6.1 Introduction
- 6.2 Sources of Commercials
- 6.3 Commercial Forms: Radio
- 6.4 Commercial Forms: Television and Cable
- 6.5 Considering the Basic Structure of the Commercial
- 6.6 Other Factors to Consider When Analyzing a Commercial
- 6.7 Importance of Timing
- 6.8 Energy: Hard Sell Versus Soft
- 6.9 Gestures and Expressions
- 6.10 Ad-lib Commercials
- 6.11 Acting
- 6.12 Commercial Voice-Overs
- 6.13 Public Service and Promotional Announcements
- 6.14 Conclusions
- Self-Study
- Projects
- Practice Material
-
Chapter 7. Interviewing
- 7.1 Introduction
- 7.2 Types of Interviews
- 7.3 Basic Structure of the Media Interview
- 7.4 The Interview Setting
- 7.5 Research and Preparation
- 7.6 Preparing Interesting Guests and Topics
- 7.7 Developing Interviewing Skills
- 7.8 Dressing for an Interview
- 7.9 Keeping Control
- 7.10 Keeping a Neutral View
- 7.11 Talk Radio
- 7.12 Talk Television
- 7.13 Special Interview Situations: Politicians and Athletes
- 7.14 Other Interview Settings
- 7.15 Conclusions
- Self-Study
- Projects
-
Chapter 8. News Announcing
- 8.1 Introduction
- 8.2 Determining News Value
- 8.3 Newscaster Criteria
- 8.4 News Sources
- 8.5 Writing the News for Electronic Media
- 8.6 News Operations
- 8.7 Social Media in News
- 8.8 The Radio News Anchor
- 8.9 The Radio News Reporter
- 8.10 The Television News Team and Newscast
- 8.11 The Television Field Reporter
- 8.12 Preparing the Field Report
- 8.13 Other Ad-lib Situations Within News
- 8.14 Conclusions
- Self-Study
- Projects
- Practice Material
-
Chapter 9. Music Announcing
- 9.1 Introduction
- 9.2 The Duties of the Radio Announcer
- 9.3 Developing the Ability to Ad-lib
- 9.4 How to Be an Effective Music Announcer
- 9.5 Radio Program Formats
- 9.6 Adult Contemporary
- 9.7 Contemporary Hit Radio
- 9.8 Country
- 9.9 Smooth Jazz
- 9.10 Rock
- 9.11 News/Talk/Information
- 9.12 Urban Contemporary
- 9.13 Oldies
- 9.14 Alternative
- 9.15 Classical Music Announcing
- 9.16 Announcing According to Daypart
- 9.17 Announcing for Satellite Radio
- 9.18 The Music Video Jockey
- 9.19 The Internet Disc Jockey
- 9.20 Conclusions
- Self-Study
- Projects
- Chapter 10. Sports Announcing
-
Chapter 11. Specialty Announcing
- 11.1 Introduction
- 11.2 Weather Reporting
- 11.3 The Chromakey System for Weather
- 11.4 Weather Reporting Styles
- 11.5 Traffic Reporting
- 11.6 Financial Reporting
- 11.7 What a Financial Reporter Covers
- 11.8 Features Specialist
- 11.9 Host Selling
- 11.10 Voice-Over and Narration
- 11.11 Developing Voice-Over Skills
- 11.12 Voice Characterizations
- 11.13 Program Hosting
- 11.14 Conclusions
- Self-Study
- Projects
-
Chapter 12. Legal and Ethical Issues for Media Performers
- 12.1 Introduction
- 12.2 Codes of Ethical Standards
- 12.3 Payola and Plugola
- 12.4 Staged News
- 12.5 Hoaxes and Pranks
- 12.6 Payment for News Stories
- 12.7 Political Coverage
- 12.8 Sports Coverage
- 12.9 Sensationalism
- 12.10 Conflict of Interest
- 12.11 Privacy
- 12.12 Libel and Slander
- 12.13 Contests and Lotteries
- 12.14 Protection of Sources
- 12.15 Access to Government Information
- 12.16 Fairness Doctrine
- 12.17 Section 315
- 12.18 Copyright
- 12.19 Profanity, Indecency, and Obscenity
- 12.20 Ethical and Legal Issues for “Online Performers”
- 12.21 Conclusions
- Self-Study
-
Projects
- Project 1. To Think and Discuss an Ethical Media Issue and the Implications for Personal Responsibility
- Project 2. To Discuss a Legal Media Issue and Understand the Implications of Your Actions as a Reporter
- Project 3. To Discuss the Ethical Dilemmas Faced by Electronic Journalists Based on Real Incidents That Occurred in the Media
-
Chapter 13. Beginning an Announcing Career
- 13.1 Introduction
- 13.2 Writing Your Resume
- 13.3 Electronic Resumes
- 13.4 Adding a Cover Letter
- 13.5 Making Your Air Check or Demo Recording
- 13.6 Developing a Contact List
- 13.7 Interviewing for a Job
- 13.8 Responding to a Job Offer
- 13.9 Unions, Agents, and Contracts
- 13.10 Losing That First Job: A Fact of Broadcast Performance Life
- 13.11 Conclusions
- Self-Study
- Projects
- Appendix News Practice Copy
- Glossary
- Index
Product information
- Title: Broadcast Announcing Worktext, 4th Edition
- Author(s):
- Release date: February 2013
- Publisher(s): Routledge
- ISBN: 9781136036491
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