Introduction

Every year 400,000 students in the UK graduate with a degree: what makes you stand out?

Whether you are studying for an English, history, business or engineering degree, the one thing you will all have in common is the fact that you all need to know how to market yourself. If your goal is to secure employment at the end of your degree or to start your own business, you will need to be able to convince a potential employer or investor that you are the perfect candidate. This is essential whether you wish to work in the private, public, third sector or become self-employed. Regardless of your field, there will always be competition and the need to stand out.

Marketing and graduate development

Marketing is often seen as a business-related ...

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