3
EXPRESSION
An idea is not really an idea until it is expressed—and expressed in the fullest, most powerful, and most compelling form you can create.
All of the elements we’ve talked about so far—the fascination, revelations, iconic moments, the accumulation of material, the nascent framework, the practices, the miscellaneous expressions—are stored inside that little box in your mind, as well as whatever physical or electronic containers you maintain. As you consider and synthesize all of that, you gradually come to think it has cohered—or soon could be made to cohere—into a body of material and an idea with which you could go public.
Going public is the time when you decide to make a serious, deliberate move to take the idea to a new level. ...
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