2
FASCINATION
A fascination is essential to your work as an idea entrepreneur, because it is the fundamental human element—a shared interest or impulse—that enables you to make a connection with other people. It is the source of your energy, the driver that keeps you going over a long period of time, the wellspring that you dip into over and over again.
Oddly enough, the fascination may not be obvious in the original living of it. It has surprised me that many would-be entrepreneurs don’t know what their fascination is, cannot articulate it or have never tried, think it is one thing when it’s actually another, or are just not ready or able to “go there.”
To break out, however, the idea entrepreneur must find the fascination, connect it with ...
Get Breaking Out now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
