CHAPTER 7

Ten Commandments for Identifying and Eliminating Bad Habits

The following commandments, which consolidate what we’ve covered so far, are a launching pad for some concrete recommendations on identifying and eradicating bad practices. If you’re inspired to break a few bad habits in your own organization or industry—and I hope you are—these commandments will help you achieve your goal.

The Ten Commandments of Business Innovation

  1. Cut out the benchmarking.

  2. Reverse benchmark instead.

  3. Experiment if you can (but make sure to do it well).

  4. Monitor entrants and companies in distress.

  5. Ask insiders for concerns.

  6. Ask outsiders for suspicions.

  7. Create bundles of practices.

  8. Take aim at a chunk of the market. ...

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