FOREWORD

The future is already here—it’s just not very evenly distributed.

—WILLIAM GIBSON

Pioneer of cyberpunk, deep thinker William Gibson is many things, but don’t call him a futurist. He said, “I’m not trying to predict the future. I’m trying to let us see the present.”

Throughout my career, my present yielded some remarkable glimpses into the future. Most of that opportunity came as the result of working for Steve Jobs at NeXT, Pixar, and Apple. At NeXT, I taught object-oriented programming. At Pixar, I ran education and training as the Dean of Pixar University. At Apple, I was a member of the Apple University faculty.

In those organizations—at times—I saw something different. What Chris and Ian would call co-creation. A way of working ...

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