Branding & AI

Introduction to Branding and AI

To understand the role of artificial intelligence (AI) in branding, a thorough understanding of branding must be in place. It is more or less the take-off point of our knowledge and the firm base on which one can build.

The American Marketing Association defines a brand as

A name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers. The legal term for the brand is a trademark. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is a trade name.

In simple words, the brand is the identity that creates a mark that keeps the firm or the product alive in the customers’ ...