CHAPTER 11

Overview

Almost everything that we use in today’s world, from our smartphones with Google Navigation, to washing machines, to the most convenient and fun addition to daily lives—Alexa, they are all wonders of artificial intelligence (AI), which has transformed the potentially disastrous innovation into additions to the daily lives of humans. This chapter revolves around several aspects of artificial behavior and explains theories connected to it in humans’ personal lives, consumer behavior, businesses, and business environments. It begins with deep-diving into various models of consumer behavior such as the economic model, learning model, psychoanalytic model, sociological model, and the Nicosia model. Then, further progresses into ...

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