Overview
The study on the significance of branding on a company level has been verified in the previous chapters. However, this chapter strives to bring light on personal branding, which is a more novel concept few are acquainted with the power of. Personal branding stands for the process of creating an individual brand identity to build a better consumer reputation in a way similar to that of a large product, and service brand would use to build its brand. Some examples of successful personal branding are discussed, segregating them into two categories of first-movers and industry leaders. Going on to discuss the personal traits for people successful in personal branding and how they did it along with some thought-provoking statistics ...
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