Overview
Now that the concept of a brand is clear, it is time to magnify the aspects that support the creation of a lasting brand. The objective of this chapter is to outline the key principles that need to be focused on in the process of branding. This ensures a company stands out amidst the crowd and makes a positive impression on its consumers. You can achieve it by building an identity with the help of logos, symbols, messaging, colors that are bound to stay in trend in the long run. The success mantra to enhance brand recall is explained along with the quantity and style of writing and visual aesthetic that keeps consumers hooked. The chapter further dives into explaining the process of building an efficient brand strategy with ...
Get Branding & AI now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
