References

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De Chernatony, L., and F. Dall’Olmo Riley. 1998. “Defining a “brand”: Beyond the Literature with Experts’ Interpretations.” Journal of Marketing Management 14, no. 5, 417–443. http://doi.org//10.1362/026725798784867798

UKEssays. November 2018. “Theories and Relevant Models about Branding.” Retrieved from https://ukessays.com/essays/marketing/theories-and-relevant-models-about-branding-marketing-essay.php?vref=1 ...

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