Purpose of your Brand
Why do you exist?
How are you different?
What problem are you solving?
Competitor Research
Message |
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Visual |
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Quality of offering |
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Review/feedback |
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Marketing channels |
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Best campaign |
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Worst campaign |
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Target Demographics
AGE :
LOCATION :
GENDER :
INCOME :
EDUCATION :
MARITAL OR FAMILY STATUS :
OCCUPATION :
ETHNIC BACKGROUND :
PERSONALITY :
ATTITUDES :
VALUES :
INTERESTS :
What value does your product or service provide to your customer’s life?
How and when will your customer use the product or service?
What features are attractive to your customer?
Branding AI tool evaluation
DIGITAL TOOL |
OBJECTIVE |
CUSTOMERS |
COMPETITORS |
EASE OF USE |
Which ... |
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