The Lover—Chanel, Magnum, Dior, BMW, Victoria Secret
(Famous industries: fragrance, cosmetics, wine, indulgent food, indulgent travel)
The Explorer—Jeep, Red Bull, The North Face
(Famous industries: extreme sports, outdoor equipment, automotive (SUV category), adventure travel)
The Sage—Google, Audi, IBM, BBC
(Famous industries: media and news networks, schools and universities, educational businesses, consultancies, search engines)
The Jester—Nando’s, M&Ms, Dollar Shave Club
(Famous industries: confectionary, professional services, beer/lager, child services)
The Ruler—Louis Vuitton, Rolex, Mercedes-Benz
(Famous industries: automotive (luxury), watch manufacturers, hotels, formal wear apparel, any brands providing luxury ...
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