Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

How Brands Lose Relevance

Gaining relevance doesn’t automatically guarantee sustaining relevance. At any moment, your brand could begin to lose it. These things often happen:

Brands grow, and with that comes bigger marketing departments, more audiences to cater to, and larger committees to appease. Suddenly brand relevance is so watered down that it’s not serving the brand base or producing the outcome that everyone wants.

Brand leaders can’t see the big picture because they are caught up in the details. They don’t recognize the problem because ...