Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Destination Brands

Destination brands dramatically impact economies, as they touch so many commerce-driving dimensions from quality of life, to tax bases, to jobs and talent recruitment.

Here’s what destination brands may experience when they turn around:

Visitor acquisition cost is lowered. (New visitors arrive and defected ones return.)

Revenues increase. (This may also pump revenues into other businesses.)

Profit margins can grow. (Buyers are ...