Key Ideas
• Conducting full legal searches on dozens of name ideas would be too costly and time-consuming; preliminary trademark screening is faster and less expensive.
• Professional trademark screeners are worth considering for their expertise, speed, and cost-effectiveness, but anyone can learn to conduct their own screening.
• The process for preliminary trademark screening can include checking the U.S. Federal trademark database and its counterparts outside the United States, searching online for identical and similar names, and visiting relevant domains.
Note: I’m not an attorney. This chapter is for informational purposes only. It should not be construed as legal advice for any individual matter, nor ...
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