87 Decisive Brands
Decision by indecision is no way to build brand value. When companies commit to a value proposition, audience, and position, they create opportunities for a strong brand identity to grow. Failure to commit is one of the most common ways to weaken a brand.
In many ways, brands are like people. People whose actions are consistent build a strong identity. They become known by the reliability of their actions—their commitments. Brands are built or torn down based on their willingness to commit and their ability to follow through.
matter: Interior DesignPentagramWilliam Russell, Sarah Adams, Tiziana Falchi, Ali Tabrizi, Dave Perry
The Matter live music venue owns brackets. Throughout the program materials, things that “matter” ...
Get Brand Identity Essentials now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
