p.xi
During a recent interview, I was asked what was the most significant innovation in the last 50 years. Apart from the fact that the question is almost impossible to answer, as it is the business equivalent of your all time favourite record, I felt compelled to try to give an answer. I was drawn to mention The Human Genome Project and Wikipedia. What characterises both of these innovations is that neither are physical products such as the steam engine, the wheel and the light bulb. Instead they are information-based products of an economy where 3 i’s: intelligence, ideas and innovation are the currencies of sustainable progress. I have dubbed the application of the 3 i’s to the world of work as the Brain Based Economy.
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