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CHAPTER 10

Strategy is dead. Long live strategic improvisation

Perplexity is the beginning of knowledge.

Kahlil Gibran

On 13 July 1985, just as Live Aid was beginning, I flew out of the UK aboard Aeroflot, to begin a tour of Russia lasting several weeks, spanning the whole continent. Despite the very strict rules on photography on the railway network, one of the more surprising sights I took away was spying a missile on a launch pad in the middle of Siberia as we ambled past on the Trans-Siberian Express! What was perhaps more revealing was the fact that the Soviet system of rigid five-year plans led to waste, hardship and bizarre Monty Pythonesque practices, such as having to keep the underfloor heating on in our apartment in Irkutsk at ...

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