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I first conceived of the idea of a Brain Based Enterprise (BBE) in the shower while writing the book Leading Innovation, Creativity and Enterprise. To be completely correct I was in the shower thinking about the book rather than actually working on my laptop. Perhaps this will be possible in the future to capture those creative moments! Anyway a pithy definition helps begin our exploration of the BBE:
A Brain Based Enterprise (BBE) is an enterprise that encourages people to bring their heads, hearts and souls to work.
You might well ask “why not just their brains?” Well, we need a wider palette of intelligences as mentioned: IQ, EQ and SQ as we shall discuss later. Arguably, however, our basic IQ will ...
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