chapter elevenThe Encore Manifesto
Leveraging the Age Wave
Every generation needs a new revolution.—Thomas Jefferson
Not long after beginning to write this book, I came to discover, in a corner of central San Francisco flush with investment banks, law firms, and luxury hotels, an enterprise of a different kind.
Part social movement, part philanthropy, part support group, this organization’s mission was to construct—perhaps “conjure up” is a better way to put it—a brand new stage of life.
Manning the corner office was founder and CEO Marc Freedman, a charming, loquacious early 50-something with a big grin and a seemingly primal urge for change.
To Marc’s way of thinking, the fact that tens of millions of Americans had entered their forties, fifties, ...
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