Notes
Help! My Ocean Is Turning Red
1 See www.blueoceanstrategy.com for a selection of these articles from around the world. They can be found in the eLibrary contained on the site.
2 See Kim and Mauborgne (1997a, 1997b).
3 See Kim and Mauborgne (1999b).
4 See, for example, Kim and Mauborgne (1996, 1997b, 1998a) as well as our series of other articles on fair process and procedural justice, its academic expression, as listed in the bibliography.
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