Blogging to Drive Business: Create and Maintain Valuable Customer Connections

9. Taking Advantage of Web 3.0 Blogs

As I write this, a news article has appeared on the CNN Web site stating that the one millionth word in the English language is Web 2.0, according to the Global Language Monitor Web site (http://www.languagemonitor.com), a site that documents, analyzes, and tracks trends in language. It’s really no surprise that Web 2.0 is now part of the lexicon because the term is everywhere.

So what is Web 2.0? It’s a set of technologies that took hold in the 2000s and includes collaboration-based services such as blogging and social networking to help people connect on the Web, not just obtain information from static Web sites. Web 1.0 denoted Web sites with content that was driven from the top down. In contrast, Web ...