Bloggers Boot Camp, 2nd Edition

4Hello, World

This chapter is about launching your blog. Why are we putting this here instead of after all of the other skills necessary to run a blog? Because your launch is something you’ll need to think about long before you’re ready to put up your first post. Like a restaurant holding a splashy debut, how you present yourself to the world is sometimes more important than your first few blog posts.

In this chapter we discuss creating a biography, creating a set of introductory posts, and understanding blog marketing. These are the first steps on a long journey and probably the most important.

Introducing Yourself

First, define yourself. If you’ve decided on a niche topic, you need to define the characteristics that make you the best person ...