CHAPTER 1

Stumbling upon Digital Gold: Tapping into Data’s Potential for Management, Security, and Sharing

DADA Collective: Otro Captore, Chile / Massel Quispe, Peru., collaboratively created using blockchain technology, a visual conversation.

The Internet is currently a gold mine of data waiting to be discovered, and transformed into a usable form. The modern economy is data driven because data is valuable to employers and business leaders—it empowers them to make decisions based on facts, not guesses. Marketing departments use market segmentation data to identify new, eager customers. Human resources professionals gather data to recruit the ...

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