STRATEGY 9
Synergize and Reach Scale
Synergy is the highest activity of life; it creates new untapped alternatives; it values and exploits the mental, emotional, and psychological differences between people.
—Stephen Covey, The 7 Habits of Highly Effective People
Creating Synergy
WHEN PEOPLE and organizations work together harmoniously, they can achieve incredible outcomes. This is synergy. Synergy can galvanize change.
We first learned about the concept of synergy when we both read Stephen R. Covey’s The 7 Habits of Highly Effective People. “To Synergize” is Covey’s final habit leading from dependence to independence to interdependence. He writes:
Synergy is everywhere in nature. If you plant two plants close together, the roots will comingle ...
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